Maredamare - International Beachwear Fair
Maredamare - International Beachwear Fair
Maredamare - International Beachwear Fair


SS2025 Collection Preview

From the 20th the 22nd of July 2024 it will be held the XVII edition of the International Reference
Fair in Europe regarding the beachwear sector


Over 200 brands will be present with their collections for summer 2025.



The best brands in the sector are waiting for you in Florence

Maredamare - International Beachwear Fair

Visitors Area

The commitment demonstrated during the recent years in order to consecrate itself as an international event has led to a vertical growth of the most important brand of beachwear, swimwear, kaftans, accessories, homewear and underwear displayed on 11.000 sqm of space. In each edition the trade Fair exhibits 200 brands, from the mid-high and high-end segment: it's the only Italian Salon in the sector and an absolute reference in Europe for the beachwear that counts.

Exhibitors Area

.Maredamare obtains the qualification as international fair and asserts its own stable identity as unique and exclusive Italian beachwear, accessories and underwear trade fair. Today represents the meeting point between the top buyers and the most qualified companies. The Fair, first in Europe and considered among the most important in the world, is the only possible answer for those who intend to reach the best international buyers and being visible in the italian market at once.



Best shots of 2023 edition

Maredamare - International Beachwear Fair


Maredamare - International Beachwear Fair




we think that fairs must find a more contemporary and future-oriented balance, beyond any marketing tool.
Underbeach is the only fashion event organization company to have achieved the ISO 20121 certification that guarantees a virtuous approach in every area of the exhibition.

Maredamare - International Beachwear Fair
Maredamare - International Beachwear Fair


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