AGENDA.
EVENTS AREA
Live talk, thematic areas, collective shows, personal shows, young designers and 2025 trend preview. A program that allows you to better appreciate the most important novelties that will characterize the beachwear collections of the coming year.
Always available to visitors
Trends Area
The four major trend themes of Maredamare for summer 2025, presented in collaboration with Style3d and developed by Nello Marelli, Sian Thomas, and Katalin Winter for Maredamare.
Green Area
Maredamare promotes a virtuous and conscious generation of beachwear. Responsible, ethical, and certified.
20 JULY
SATURDAY
10.00 am
MAREDAMARE OPENING CEREMONY
12.00 pm
Welcome cocktail by Intima Group - Linea Intima
Private Event – Vip Lounge
12.30 pm
BIKINISTORM - The Collective Show
On stage: Acquadicocco, Amateia, Anita, Antigel, Banana Moon, Brendratti, Chantelle, Chantelle Pulp, Cinzia Cortesi, District Margherita Mazzei, Fattore C, Giadamarina, Haideah, Ilaria Vitagliano, Lise Charmel, Maryan Mehlhorn, Olympia, Oscalito, Playamar, Rosa Faia, Solebeachwear, Sunflair, Watercult
Fashion Show Area
3.00 pm
Back To The Future_2025
On Stage: Sofia Bertogalli, Sofia Censoni, Giorgia Demagistris, Asia Leccese, Eleonora Zurru
Fashion Show Area
3.30 pm
Workshop: Magical – The four main SS25 themes
Maredamare’s aesthetic trends for summer 2025
Speaker: Nello Marelli
Fashion Show Area
5.30 pm
BIKINI MI.MA. SS25
Main line collection & Hype Summer sustainable capsule
Fashion Show Area
8.30 pm
WINE NOT?
a journey through Tuscan flavours
by invitation only
® Fuordacqua
21 JULY
SUNDAY
12.00 pm
Welcome cocktail by Fashion Sfera
Private Event – Vip Lounge
1.00 pm
ICONIQUE SPECTACLE
On Stage: David, David Beachwear, David Man, Vacanze Italiane, Iconique
Fashion Show Area
3.00 pm
Workshop: How to modernize sales in your store
Speaker: Massimiliano Alvisi
Fashion Show Area
5.00 pm
The Rebel Duck Awards
Following
BIKINISTORM - The Collective Show
On stage: Acquadicocco, Amateia, Anita, Antigel, Banana Moon, Brendratti, Chantelle, Chantelle Pulp, Cinzia Cortesi, District Margherita Mazzei, Fattore C, Giadamarina, Haideah, Ilaria Vitagliano, Lise Charmel, Maryan Mehlhorn, Olympia, Oscalito, Playamar, Rosa Faia, Solebeachwear, Sunflair, Watercult
Fashion Show Area
8.30 pm
COOL POOL
Pool party in the green heart of Florence
by invitation only
® Fuordacqua