AGENDA.
EVENTS AREA
19 July
Saturday
9.30 am
Business opportunities and market access strategies for beachwear and lingerie in CIS and Eurasian countries
Speaker: Maria Peterson – Fashion Sfera
Workshop Area
9.30 am
Welcome Breakfast Guest Buyers by ITA – Italian Trade Agency
Buyer Lounge
10.00 am
Opening Ceremony Maredamare
1.00 pm
BEACHWEAR FROM ANOTHER PLANET - The Collective Show
Fashion Show Area
3.30 pm
WhatsApp Business like you've never used it: smart strategies for your store
Not just a messaging tool, but a solution to grow your revenue.
Simultaneous interpretation available in english
Speaker: M.Consulting
Workshop Area
5.00 pm
UNITED IN ELEGANCE – The top of Italian style
The companies of the ILB consortium together to promote the excellence of Made in Italy
On stage: Amadine, Boglietti, Calzificio Sangiacomo, Caramì, Clara, Isa Belle, Madiva, Oscalito, Pierre Mantoux, Raffaela D’Angelo, Verdiani
Fashion Show Area
20 July
Sunday
9.30 am
Welcome Breakfast by Fashion Sfera
Buyer Lounge
10.00 am
The Bra Business That Works
A direct and unfiltered workshop to find out if you really have a results-generating business
Simultaneous interpretation available in english
Speaker: Bra fitting & Business Academy
Workshop Area
12.00 pm
BEACHWEAR FROM ANOTHER PLANET - The Collective Show
Fashion Show Area
3.00 pm
ICONIQUE GRAND VOYAGE
On stage: David, David Beachwear, David Man, Iconique, Miradonna, Vacanze Italiane
Fashion Show Area
3.30 pm
Move – The Four Major SS26 Themes
The aesthetic trends of Maredamare for Summer 2026
Simultaneous interpretation available in english
Speaker: Nello Marelli
Workshop Area
5.00 pm
Back To The Future_2026
The young finalists of the National competition Professione Moda Giovani Stilisti
On stage: Alberti Sofia, Barni Sofia, Del Vecchio Martina, Guastella Irene, Losi Sofia
Fashion Show Area
following
PORTAMI AL MARE
On the runway, a total look represented by Milano Fashion&Jewels
Fashion Show Area
21 July
Monday
11.00 am
Beyond Size: bra fitting insights for mature women
Speaker: Bra fitting & Business Academy
Workshop Area
12.30 pm
TikTok Shop arrives in Italy: a new era for selling begins
Speaker: M.Consulting
Workshop Area