AGENDA.
EVENTS AREA
18 July
Saturday
9:00 AM
Welcome Breakfast & Networking: The Future of the Industry Through Data and New Strategies
Presentation of AIMI (Associazione Italiana Mare Intimo)’s latest initiatives, followed by an overview of aggregated market data and the most recent trends shaping the lingerie and beachwear sectors.
Reserved for media representatives and exhibitors – Upon invitation only
Buyer Lounge
11:00 AM
The COOLective Show
On Stage: Anita, Bahama Collection, Bikinville, Chantelle, Chantelle Pulp, Cinzia Cortesi, Cocoraille, ConnyBeachwear, Empreinte, Fattore C, Festa Foresta, Karma On The Rocks, Luna Splendida, Madis, Malù Selection, Marella Beachwear, Mey, Oscalito, Rosa Faia, Salsedine, Selvatica, Sunflair, Zeybra
Fashion Show Area
12:00 PM
Welcome Cocktail Guest Buyers by Fashion Sfera
Upon invitation only
Buyer Lounge
2:30 PM
A frozen saturday
On Stage in an in-depth preview of Antigel, Acquadicocco, Lise Charmel, Maryan Mehlhorn, Talita, Watercult
Fashion Show Area
4:30 PM
Italian summer affair
Italian Elegance through the companies of the ILB Consortium
On stage: Bernè, Caramì, Clara, Isa Belle, Iu Rita Mennoia, Oscalito, Pierre Mantoux, Raffaela D’Angelo, Raggianti, Verdiani.
Fashion Show Area
7:45 PM
XXXVI Concorso Nazionale Professione Moda Giovani Stilisti
Upon invitation only
Terrazza della Scherma – Fortezza da Basso
8:00 PM
FOLLOW THE FLOW
Upon invitation only
® Fuordacqua
19 July
Sunday
10:30 AM
Swim on the rocks
On Stage an in-depth preview of Antigel, Fattore C, Giadamarina, Haideah, Horosé, Lise Charmel, Maryan Mehlhorn, Watercult
Fashion Show Area
12:00 AM
The COOLective Show
On Stage: Anita, Bahama Collection, Bikinville, Chantelle, Chantelle Pulp, Cinzia Cortesi, Cocoraille, ConnyBeachwear, Empreinte, Fattore C, Festa Foresta, Karma On The Rocks, Luna Splendida, Madis, Malù Selection, Marella Beachwear, Mey, Oscalito, Rosa Faia, Salsedine, Selvatica, Sunflair, Zeybra
Fashion Show Area
12:30 PM
International Top Buyers Welcome Cocktail by INTIMAGROUP
Upon invitation only
Buyer Lounge
2:00 PM
Le dive di David
Upon invitation only
On Stage: David, Iconique, Vacanze Italiane
Fashion Show Area
4:00 PM
Kaleido – The Four Key Themes of SS27
Maredamare’s Aesthetic Trends for Summer 2027
Simultaneous interpretation available in english
Speaker: Nello Marelli
Workshop Area
5:00 PM
Trame Intelligenti: Il Futuro del Bodywear nell'Era dell'AI
Federazione Moda Italia – Confcommercio
Upon invitation only
Buyer Lounge
8:30 PM
THE COOL SIDE OF PARTY
Upon invitation only
® Fuordacqua
20 July
Monday
9:00 AM
Trend Forecast 2028
The key pillars of Summer 2028 aesthetics, previewed through six color trends, along with shapes and
materials.
Upon invitation only – Simultaneous interpretation available in English
Speaker: Nello Marelli
Workshop Area
10:00 AM
AIMI - Associazione Italiana Mare Intimo
Upon invitation only
Buyer Lounge
11:00 AM
The Fitting That Sells: The Invisible Mistakes That Make You Lose Customers
A technical approach to bra fitting, seen through the lens of sales.
Simultaneous interpretation available in English
Speaker: Bra Fitting & Business Academy
Workshop Area